The name Kernel originates from the Army Rank and specifically from Colonel Syed Mukhtar Hussain, whose writings and practical farming had immense contributions to the agriculture industry,
The word “Aromatic” is specially used for Super Kernel Basmati Rice. It is called the Queen of aromatic rice and known for its aroma and unique taste worldwide. Consumers associate the best quality rice with Super Kernel Basmati Rice.
“Arsh” Aromatic Super Kernel Basmati Rice, is a premium quality rice from Punjab. It has always been adored for its strong aroma and nutty flavor. No other rice carries the aroma that of basmati. These natural characteristics are the result of the fact that it is grown in the snow fed fertile foothills of the Himalayas. “Arsh” Aromatic Basmati Rice is best choice to make biryani as the taste, aroma and appearance blend well with the spices of a traditional biryani. The aroma of Biryani, Pulao, Zarda and Royal Cuisine streaming through the kitchen is irreplaceable. It comes in a beautiful package with zip-seal to maintain the quality.
